Week #22 of 2025 has arrived... and with it graduations, yearbook signings, "Have a great summer! -Chad" and the possibility of a new season. Every minute is ripe with new possibilities... do you see them?

Time to walk over to your 4K Weeks poster and fill in another square.  Done?

ON WEEK #22 OF 1965...

Chuck Berry, who many consider as the "Father of Rock and Roll," opened an amusement park in Missouri called Berryland.

He was 2,015 weeks or 38.64 years old.

WHAT I CONSUMED THIS WEEK

	I received some constructive criticism from customer Heather Sager recently, about how I tell the story of me as it relates to the brand 4K Weeks, and specifically the 33 Day Foundation emails... Basically, "You didn't tell us who the hell you are to be giving us advice." She said it with much more kindness and professionalism... but still. And, turns out, that is her superpower and she has a podcast.  So I listened to episodes 41 and 42.  They were GREAT, and exactly what I needed to hear.
	The Missing Secret of the Legendary Book Think and Grow Rich. This book was recommended to me by my good friend Mitch. He is the reason I play basketball each week... (Thepickupproject.com, coming to a city near you!) And... this book is terrible.... as a book.  It is so repetitious, it is chock full of simple typos that should have been caught in the first proofread, etc. All self-help books can be a pamphlet, this one could be a paragraph. But as an idea, it is pure gold.  It was the last nudge of many to get my visions sorted and start programming my subconscious for the future.
	I am in a season of sculpture. And when I am sculpting for hours each day I listen to music instead of podcasts. So, I don't have much thoughtful stuff for this section this week... But, my wife and kids and I watched the first episode of The Residence this week, and it is awesome!  If you like whodunnits, like Sherlock, and Knives Out, you will like this.   I left this in here again this week because last night we watched the second episode, and I CAN'T WAIT until we all have time together for the third!

QUOTE OF THE WEEK

"Forget about all the reasons why something may not work. You only need to find one good reason why it will." - Robert Anthony

Every success is improbable. It is much more likely that things don't work out.

And I don't want to stand here and tell you that these hopes and dreams that you hold will bring you success... this time.

Because I don't know that to be true. This may just be the next in a long line of false starts and disappointing ends for this chapter of your journey.

But I do know this. If you are going to find your success... The one that you dream about... The one that makes your life feel like a triumphant song to the universe ...

Then you will have to find the courage to keep going, to keep trying, to wring the life out of this attempt, and then find another, and another, and another... reason why something might work. 

The future belongs to the optimists.  Not the shorts.

Get to it.

WHAT I AM THINKING ABOUT THIS WEEK

Comfort and the easy way.

We spent the weekend at a resort in the Ozarks, just a few days to mark the end of the school year and rest before the summer.

It was the first time we had been there. It was a ton of fun, but we don't need to go back.

We are fairly active people and we realized halfway through that the resort is designed for people who... aren't very active.

The cave tour couldn't be walked... golf carts only. The resort navigation preferred shuttles to cars to the point that it was often hard to get places on foot without getting in the way of cars.

One of the coffee shop attendants, when we asked how to walk to the marina, gave us directions and then said, "it's a long walk, though"... It took less than 10 minutes and it was a beautiful stroll.

It took us a day to realize that this all intentional. Most of the guests likely wanted the easy way, and so the resort was designed to delight them. Fair enough, our bad.

People are forever trying to give you the easy way out. People are designing this world so that you never have to be uncomfortable. DON'T FALL FOR IT!

I don't mean to be dramatic, and rest and recovery are part of growth, but... there is life in the struggle. There is only a speedy decline in the easy way.

You can either choose the pain of growth now, or the pain of decline later.

I loved this poem when I was young, but I don't think I understood it. I think I understand it now, my 80 year old self disagrees.

Until next week!

Spencer,

Owner of 4KWeeks

P.S. Click here if you feel like letting me know you read the whole newsletter: Interestingly, my father-in-law had two football scholarships offered to him, and if he had chosen Marshall, would have been on that plane... I am not sure if that is weird or normal.