Vision

A world where every human is happy, free, and entirely aware of the inestimable value of life.

Mission

"To help humanity stop living on auto-pilot and start the path to a conscious, fulfilling, and happy life."

Principles

Responsibility

We create our future with the choices we make every day, so we are 100% responsible for it.

Integrity

We trust what we offer, we use it, and we love it.

Constancy vs. Motivation

Everything that matters requires effort. We don't rely on motivation.

Courage

Risk and reward or safety and mediocrity? You can't have your cake and eat it too.

Passion

If you want to become great at what you do, you'd better love it.