The 4k Weeks philosophy
Vision
A world where every human is happy, free, and entirely aware of the inestimable value of life.
Mission
"To help humanity stop living on auto-pilot and start the path to a conscious, fulfilling, and happy life."
Principles
Responsibility
We create our future with the choices we make every day, so we are 100% responsible for it.
Integrity
We trust what we offer, we use it, and we love it.
Constancy vs. Motivation
Everything that matters requires effort. We don't rely on motivation.
Courage
Risk and reward or safety and mediocrity? You can't have your cake and eat it too.
Passion
If you want to become great at what you do, you'd better love it.